Multimedia
Too many clients are still in the dark about multimedia. This is understandable since it's an old term to describe something new. Multimedia today is a broad description of combining multiple disciplines into a cooperative whole.
Multimedia is here to stay and your customers will demand it.
The term multimedia began by labeling designers and developers who would use in their websites audio, video, and animation in addition to the standard text and graphics. In the past, you had to hire a developer, a graphic artist, and sound engineer, a video editor, and an animator to perform all the duties required for a given project.
Over time technology made it possible for a single multimedia designer to harness the power of these tools into one robust skillset. These designers were highly sought after—two contractors for the price of one. Today, while you may find designers who code and coders who design, a greater seperation has occurred with the applications and the companies who hire them.
No matter how you define it, multimedia is here to stay and your customers will demand it. This is not a hard concept to grasp. If you can deliver your message in more ways than one, you are bound to get it across to a greater variety of people... potentially increasing your demographics. In addition, multimedia addresses our senses—some people prefer to learn through reading, others are more visual, and still others prefer reading, visual, and audio methods to reinforce their knowledge. If you are not delivering your message on multiple platforms, you are not reaching your full potential.
But it doesn't just stop there. Multimedia is not limited to websites alone. CDs contain mulimedia, in-store advertisements contain multimedia, DVDs have multimedia, and pretty soon broadcast television and even newspapers will benefit from multimedia. Trust me, it's on its way.
Interactive
Today, the new buzzword is "interactive".
"Interactive media, a type of collaborative media, refers to media that allows for active participation by the recipient, hence interactivity."
In business sense, interactive media or "interactive advertising" allows you to communicate with consumers and promote products, brands and services in a more intimate way.
"The goals of interactive advertising are usually akin to the traditional objectives of advertising, i.e. to sell a product. This in turn means that many of the traditional elements of advertising impact and effectiveness remain relevant, even within the scope of interactive media."
All said and done, interactive advertising has the ability to improve your advertising effectiveness. It does so by attempting to create a link between the customer and the brand with experience. These "expereriences can be tailored to your audience for greater impact. With an added bonus of feedback, an interactive experience can far outperform any traditional marketing approach.
blog comments powered by Disqus
